Marketing
Nursery and Garden Industry Australia
How the improving Plant Life Balance initiative will help grow your business

What’s it all about?
Nursery & Garden Industry Australia is excited to announce a new industry initiative to boost sales of green life and plant care in Australia. We want to get people talking about the emotional and physical wellbeing plants offer in the workplace—not to mention the financial and environmental benefits. The goal is a green life revolution. So what’s our big idea to get us there?
In today’s busy world, who doesn’t personally know the importance of maintaining a good work/life balance? We’ve taken that thought a step further with the idea of Plant/Life Balance. This brilliantly simple but insightful idea works like this... We are launching an all-encompassing marketing campaign, using Plant/Life Balance to create a new generation of plant lovers. To achieve this we connect with people on both a rational and emotional level, showing how they can be happier, healthier and even wealthier by 

                     Scenes from the SA LAUNCH DAY MARCH 2nd

This was a big morning!
We launched with a sensational plant giveaway targeting office workers in the Rundle Mall by the Pigs. ’Put a plant on your Desk’ is the call to action. Each plant has an activation code (on the specially designed plant label), encouraging people to join our custom-built Plant/Life Balance Facebook group. Once there, they learn how to take care of their plant, share its progress with Facebook friends, enter weekly competitions, and receive green life discount coupons and lots more. A raft of PR activities with TV and print media will support the launch. 

     
  
 



How Can NGIA Members Get Involved? 
Don’t miss this chance to get behind our exciting new campaign. Begin by setting up a Facebook page for you (or your business) to spread the word.
And look at the suggestions below. You may come up with some great ideas and opportunities of your own to promote the message. Brilliant!
Just be sure to follow the guidelines for logo usage available on the NGIA website, www.ngia.com.au  under Marketing. 


Growers
• Put the Improve your Plant/life Balance logo on your website, marketing materials, business cards, truck signage, etc
• Use the Plant/Life Balance logo on existing plant labels and include a tag line such as "Congratulations, you’ve just improved your Plant/Life Balance”
• If you put descriptions which include the benefits of plants on your plant label, you can include the Improve Your Plant/Life Balance message within the copy

Retailers
• Sign up for the program so your garden centre is featured on the Facebook group as a supplier
• Put the Improve your Plant/life Balance logo on your website, marketing materials, business cards, truck signage, etc
• Display Improve Your Plant/Life Balance signage
• Ensure your staff are all aware of the campaign – particularly the public launch on March 2
• On launch day have a display of plants for a "Put a Plant on your Desk” promotion Place it where customers can see the plants as they enter your store
• Have all staff wear the Improve Your Plant/ Life Balance badges or t-shirts
• Use the ideas supplied to you in the retailers’ kit. • Place editorial and advertisements in your local paper
• Have an Improve Your Plant/Life Balance Campaign within your store
Allied
• Put the Improve your Plant/Life Balance logo on your website, marketing materials, business cards, truck signage, etc
• Use the Plant/Life Balance logo on existing products and include a tag line such as "Congratulations, you’re improving your plant/life balance”
• Include the Improve Your Plant/Life Balance message within any copy featured on products

Landscapers
• Put the Improve your Plant/Life Balance logo on your website, marketing materials, business cards, truck signage, etc
• Produce marketing signs for display while working on a site saying: I am Improving the Plant/Life Balance of this home”
• Develop a certificate for presentation on completion of the project saying Congratulations, you have Improved your Plant/Life Balance
Hort Media
• Incorporate the message Improve Your Plant/Life Balance in any editorial – either written or spoken
• Put the Improve your Plant/Life Balance logo on your website, marketing materials, business cards etc
• Develop articles on the various benefits of plans particularly health and well-being linked to Improving Your Plant/Life Balance
We expect this to be the most engaging and effective campaign this industry has seen!! want to know more? then watch this space!
For more information please phone Jacqui Gibbs on (02) 9876 5200 Create a facebook account for your business! 


More information available at;

http://www.ngia.com.au/Category?Action=View&Category_id=390